EXPLAIN YOURSELF

Use motion design to tell the story of your business

NARRATIVE-DRIVEN FILMS

Lead with story and conversions will follow

Claris Networks

What does coffee have to do with IT?

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We Create Narrative-driven Brand Awareness Films

In today’s hyper-fragmented sales pipeline, it’s not benefits and features that sell, it’s authentic brand-focused stories.

Read about how Nike Embraced Telling Their Brand Story

From the Blog

Motion-Design-Large

What is Motion Design?

| Motion Design, Train of Thought | No Comments

This morning I sat down on the bigger of two couches in our lounge with the intention of writing an article answering the question, “What is motion design?” However, following…

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How Nike Embraced Brand Storytelling to Build an Empire

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Short story—because it doesn’t sell product. Long story—they’ve found a better way. I can still remember when the swoosh ran a sixty second montage of Michael Jordan’s biggest moments to…

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Scars

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I have a lot of scars. And it’s not that I was overly clumsy as a child, but I somehow managed to find myself in the emergency room for stitches….

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Complementary Skills

| Train of Thought | No Comments

Recently, I’ve been contemplating the importance of understanding weaknesses and strengths both as a team member and a team leader. Whether in video production, motion graphics, sales, or coffee-making, understanding…