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Sierra Club: Women and Climate Disruption

Whatever your idealogical beliefs, the statistics don’t lie, the effects of climate change has a greater impact on women than on men. There’s a lot of reasons for this, but the result is the same—women and families lose their lives. It was an honor to help tell the story of how Sierra Club is hoping to change this horrible outcome.

Narrative

Early in our creative process, we decided that—rather than focusing on the negative—we wanted to tell a story of hope and perseverance. This led us to the story of Nikki, a young Filipino mother whose home is destroyed—setting her on a quest to make a difference in her community.

Nikki became our “ideal.” If there’s a golden standard for how Sierra Club could impact an at-risk population, it would be found in the story of Nikki.

With the location of our story being the Philippines, we sought ecologically friendly solutions to flooding. After some research, we all agreed that creating a series of “flood pools” was the best approach.

From there, the story unfolded by itself. From helping women find education and housing to becoming involved in local government, Nikki’s story embodies the goal of the Sierra Club initiative.

Challenges

We really wanted to make the environment one of the characters in the spot through colorful illustrative images. This was a new style for us, so we had quite a few challenges to overcome in making it work from an animation standpoint.

Additionally, we didn’t have a ton of time, so we needed to approach everything from a very economical standpoint in regards to our time investment. This presented itself in making sure the illustrations brought the scene alive without a large amount of animation.

Credits

Client: Sierra Club
Direction: Identity Visuals
Exec. Producer: Samuel Cowden
Creative Director: Zac Dixon
Animation: Zac Dixon, Maxwell Anderson, Michael Cribbs, Nayt Cochran
Illustration: Michael Cribbs
Compositing: Zac Dixon
Music: Cody Fry